Senior Photographers! This Is How The Instagram Algorithm Works!

Senior Photographers!  This Is How The Instagram Algorithm Works!

Almost every senior photographer I know has been frustrated with the Instagram algorithm at some point. We either love it or hate it. I hope you will end up loving it by the end of this blog post.

There are several ways to make the algorithm work for you, increase your instagram engagement, increase traffic to your website and help grow your senior photography business. But first you have to understand how Instagram ranks your posts.

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4 Ways to Increase Your Reach on Instagram

4 Ways to Increase Your Reach on Instagram

If your Instagram reach is down just know that you are not the only photographer out there that struggles with this problem. This is pretty common when Instagram rolls out new features and their algorithm changes.

Take a deep breath. We are going to get through this together!

I have 4 easy things for you to do today to boost your reach for stories, posts and reels - without paying anything additional for advertising on Instagram.

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4 Things to Ask Yourself Before Posting to Instagram For Senior Photographers

4 Things to Ask Yourself Before Posting to Instagram For Senior Photographers

Posting quality and strategic content on Instagram is the best way to share more about your senior photography business and what you believe in with your audience and potential clients. It can help start conversations with new leads for your photography business or it can completely turn them away! So, it is very important that you are purposeful with the content you are sharing on Instagram. Be sure to ask yourself these 4 questions before posting to your Instagram feed, Instastories or Reels.

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Should You Send A Senior Magazine To Every Inquiry?

Should You Send A Senior Magazine To Every Inquiry?

The senior photography inquiry magazine should be used strategically to help book senior sessions that you weren't able to book in a phone call or consult. This is exactly why I created my senior magazine templates the way I did, to help you know what information to actually send to an inquiry vs what information to send to your senior photography clients to get them 100% prepared for their senior session experience! ⁣

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Instagram Reels for Introverts

Instagram Reels for Introverts

Reels are a great way to get your senior session experience in front of your audience and potential clients, celebrate your current clients - which gives them a reason to share and talk about your senior photography business FOR YOU!

But if you are an introvert or just can’t see yourself doing all the dances and lip sync reels just yet, there are definitely things you can do to make Reels work for your senior photography business that are easy, simple, and will have you rocking Instagram Reels - without being on camera!

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30 Instagram Content Ideas From One Senior Session

30 Instagram Content Ideas From One Senior Session

I hear it all the time from senior photographers. “I have nothing to post to Instagram!” Guess what I say to that? WHATEVER!

You don’t need more to post. You need a strategy for getting the most out of the images and video from your senior photography sessions that you do have. Here's 30 Instagram ideas from one senior session!

So let’s talk about strategically posting behind the scenes from your senior sessions and stretching your content on Instagram.

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Simplify Your Instagram Strategy With This Weekly Content Schedule

Simplify Your Instagram Strategy With This Weekly Content Schedule

As photographer we have so many things to juggle - client sessions, editing, designing albums, ordering products, and OMGosh Instagram! We are no longer just photographers. We are content creators. I got tired of coming up with fresh ideas daily so I came up with 7 different content categories for my ideal senior photography client on Instagram & created an instagram posting schedule for my senior photography business. #instagramstrategy #photographymarketingtips #seniorstudiosuccess

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Could Your Photography Business Survive If Social Media Disappeared Tomorrow?

Could Your Photography Business Survive If Social Media Disappeared Tomorrow?

Let’s pretend that Facebook, Instagram, Tik Tok, Twitter and Snapchat disappeared. Bam! Completely gone. Could your business survive without those social media platforms? So I want you to take this possibility seriously and set your photography business up for success if social media does disappear. It’s always good to mix up your marketing efforts and not rely on one thing anyway. #marketingideasforphotographers #seniorphotographymarketing #seniorstudiosuccess

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12 Mistakes To Avoid When Building Your Senior Model Team

12 Mistakes To Avoid When Building Your Senior Model Team

There’s not much worse in business than feeling like you aren’t appreciated or like you’re being taken advantage of - except knowing that you sort of did it to yourself. That’s what can happen when you pour your heart into a senior model team that does not financially produce or bring in more clients. It hurts. I’ve been there. I’ve said more than once “I’m never doing this again”. And you know what? I fixed it! And I couldn’t be happier with the results from our team each year. I hope you’ll read through these mistakes I see photographers making all the time and avoid them at all costs. Senior model teams can be so much fun and very profitable when done right. #seniormodelteams #photographymarketingtips #seniorstudiosuccess

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