So that’s the secret. Get your followers to know you, to like you, to trust you.
Wait. I’m not done ;)
You thought this blog post was about getting more engagement on your instagram stories, right? Oh it is my friend.
You get engagement when you show up in your stories consistently, when your followers get to know who the person is behind the business and the logo that is currently in place of your profile picture (big no-no), when they miss you when you are gone for a day or so, when they see something when they are out and think of you, when they know they can ask you a question and you will be there to answer it for them. That’s when you get the engagement you have been hoping for.
Ok, but how do you get to that point? How do you get that comfortable with your audience?
How do you get from “this is what I do” to “this is who I am”?
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